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Today's stock - Under Armour Inc.

Under Armour Inc.(UA)

Under Armour Inc., as we know develops sports apparel for men and women. The highlight of UnderArmour was one year back when Stephen Curry signed up as an ambassador for them. Since then, sales have risen consistently, and the stock has outperformed. It has started providing a tough competition to Nike and other sports brands, who have been in the business for a long long time.
The company was started in 2006, and has proven its mettle by being one of the top sports apparel brand in the world today.

The company has consistently provided better than expected results for the last 20 quarters, but has still seen a slide from its $42 value to a $19 value today.
The last quarter saw a big hack in its cost, since it was the first time in 20 quarters that it failed to match or exceed expectations. The price immediately fell from $25 to $19, a 25% hack.

NIKE: (source: yahoo finance)

UA: (source: yahoo finance)

I feel this is a perfect opportunity to invest in this company. The current quarter was a reality check for this company, which had seldom seen expectations missed. The price is at an all time low, and being the brand that they are, they should see an upside to their cost.
The rest of the sports apparel companies Nike, Reebok, Adidas have also seen a slowdown last year. But the time is ripe again, and the market seems conducive.

CEO Kevin Plank has been vocal since Trump’s presidency, and has expressed support towards him. Although a cheap shot, knowing Trump, this might just work and get them back on track.
Debt is on par, about 10-15% of their entire assets, which compares with Nike’s debts. And income has grown year on year, and profit margins have stayed around the same.
I deem this a long term hold for around 12-18 months, when the stock price will hit 30-35.

Margins:



My portfolio:


TICKER
PRICE
QUANTITY
COST
TODAY’s PRICE
WEEKS
% CHANGE
ZYNE
22.51
27
607.77
22.48
1
-0.13
UA
19.8
32
633.6
22.51
0
0

Chota βeta

https://www.blogger.com/profile/18237577251303743559

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